BASSIN' MAGAZINE
CIRCULATION PAID READERSHIP
RATE BASE BASE
384,000* 99.7% 654,000
*124,500 Paid Subscription
*259,500 Newsstand sales less than 2.5% Return
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OPT-IN ONLINE DATABASE MEDIAN AGE AVG INCOME
60,000+ 51 $57,098
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GENDER M/F MULTIPLE YEAR SUBSCRIBERS
97% / 3% 88% - 5+years
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BASSIN' READER'S FISHING ACTIVITIES
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Have fished for an average of 39 years
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55% Have spouses who fish
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52% Report one or more others in household also fish
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93% Consider fishing their number one passion/hobby
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80% Regularly fish for both bass & crappie
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58% Also fish for catfish
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39% Also fish for walleye
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40% Also fish for saltwater species
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43% Travel off-road to their fishing destinations
BASSIN' READER'S READING & SPENDING HABITS
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86% Keep their copies of Bassin' for future reference
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77% Share copies of Bassin' with other fishermen
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Visit a tackle shop or sporting goods store 5 times per month
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Visit a fishing-related internet site 19 times per month
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74% Plan to upgrade their rod in the next 12 months
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89% Own a boat
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30% Plan to upgrade their boat in the next 12 months
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83% Own a trailer to transport/haul their boat
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57% Perform their own boat/trailer maintenance
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92% Own a truck or SUV
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76% Plan to upgrade their reel in the next 12 months
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54% Handle their own truck/SUV maintenance
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84% Own a trolling motor
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34% Plan to upgrade their trolling motor in the next 12 months
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44% Plan to upgrade their fish finder/electronics in the next 12 months
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87% Own a fish finder/electronics